Touring educational experiences
CERN bangs the drum for Big Bang
What is the universe made of? How did it start? At CERN, the European Organisation for Nuclear Research, physicists and engineers probe the fundamental structure of the universe. They use the world's largest and most complex scientific instruments - Hardon Collider - to study the basic constituents of matter.
In a world where knowledge and experience are largely curated via the internet, our challenge was to take the CERN experience on the road and interact with an intelligent and demanding audience - the public at large. Kids. Teens. Families. And science enthusiasts. Indeed, our segmentation considered the diverse range of visitors from the deep-dive enthusiast to thrill-seekers, family-makers and the consumers seeking a social experience, or me-time.
We developed and toured around Europe, a highly immersive, interactive, educational experience about CERN, science and the universe. This eventually became a permanent installation at the CERN visitor center.
The experience takes the visitor on a dramatic journey from the ‘Big Bang’ to present day, explaining some of science’s most difficult concepts and conundrums through a clear, accessible and exciting story. The latest technologies and cutting edge design bring the story to life, which coupled with a unique film that explains the creation of the universe, deliver an unforgettable visitor experience.