Hitachi leverages power of the corporate party
The days when the company summer social was a pet project are history. The cultural shift towards making the work place both inspiring and fun, is fast elevating these annual gatherings onto the agenda of the C-suite, and senior marketers. And more significantly, by inviting customers and staff, companies are recognising that the relaxed, convivial setting of a summer party, is a powerful way to give a big corporate a softer, more genuine persona.
In a world where every business is steering towards digital transformation, companies have to forge intense collaborations and build trust. At the heart of building this trust is the new mantra – ‘authenticity’.
Hitachi Rail has long recognised the summer social has this strong emotional resonance in relationships, both internal, and external.
This year's party focused on the digital future of journeys, anchored on the premise that IoT will transform cities and transport networks. Journeys will become seamless across diverse modes of transport.
This year, the summer party was themed around Time Travel. An immersive experience transported the guests to a future world. Playful activities enabled the audience to enjoy the hospitality and networking time, whilst understanding how Hitachi Rail's innovations will be pivotal in delivering an enhanced travel experience.