Booth design and social brand activations

Sibos Toronto: Finastra leads with world first

Launching the future of open-finance

Shelton Fleming’s journey with Finastra started with the booth design and filmic content for Sibos 2017, Toronto, the banking industry’s flagship event. Although, our relationship goes back several years, when we worked with Misys, a renowned player in enterprise systems for financial services.

Misys merged with D+H in 2017, creating the world's third largest FinTech. We helped launch the new brand - Finastra - with a significant amount of fanfare, to flag the merger, and herald a new era in open-finance.

With a broad suite of front and back office, enterprise solutions, Finastra is enabling financial service brands to reinvent themselves, for the digital age.

The challenge– to position Finastra as the strategic partner for financial service businesses embracing digital transformation and reinventing the customer experience.

The solution– a consistent and audacious global message and presence at strategic industry conferences and high-profile social media activations.

The result– headline news stories and 500,000 plus posts and shares from attendance at flagship events, like Sibos, Money 20/20 and EuroFinance.  

Social Media Activations

Shelton Fleming designed a 10 meter-high, fully functioning selfie-stick, with giant replica iPhone.

On the ground, a sprawling aerial view of the Toronto skyline, created a trompe-l’oeil effect.

Delegates from Sibos, along with members of the public, could strike a pose and capture a unique selfie-moment to post on their timelines.

The results were phenomenal for a B2B brand activation with over 2,322 direct downloads and in excess of 330,000 Facebook impressions.


The customer journey didn’t stop with the giant selfie.  Airport and outdoor advertising, along with a fleet of complimentary eco-cabs, to ferry delegates from the venue to their hotels, all served to raise Finastra's public profile.

Our work for Finastra at Sibos demonstrates the power of our expertise in the omnichannel, customer journey.

Further reading