AI, the future of empathy
Using Artificial Intelligence (AI) to develop event messaging and theming can be a savvy investment for marketing executives and event organisers under pressure to deliver targeted and measured results.
Increasingly, clients need to fine tune their messages to reach ever narrower consumer groups. Communications must express a real time, incisive and intimate understanding of how target groups express themselves.
The question is, would you trust AI to identify the appropriate creative hooks and tone of voice for a big budget event?
AI can only complement the skills of a seasoned copywriter. Using powerful algorithms, AI can deliver invaluable insights on how specific consumer groups are speaking online about particular categories, brands, products and services. It can identify the language, tone and attitude of the category. And it can help shape tone of voice and vocabulary to trigger a massive uplift in audience engagement.
Author: Andrew Reid, Board Director, Corporate Strategy and Digital Solutions at Shelton Fleming, shares his experience from the world of brand engagement and custom online communities.
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