MWC19: The Assessment - part 3
This blog is part of a series: the third and final instalment. The full series are thoughts from walking Mobile World Congress 2019. I had three main observations from MWC19, in Barcelona:
To recap the first two blogs – most major exhibitors, with a few exceptions, have moved up to the same high, experiential level – immersive and interactive. That’s great but standing out from the crowd is tough.
Like the high street, where many brands are pushing ‘premium strategies and experiences’ the same psychology is infiltrating MWC.
However, there’s a bigger elephant in the room: 5G. Has anyone really captured the spirit of 5G? I’d argue the label is wrong.
5G needs a new label
5G was blazoned on every conceivable surface. If only I could collect a dollar every time I saw a 3D 5G logo!
Author: Andrew Reid is a director at Shelton Fleming Associates – CX experts in how B2B brands engage senior level audiences, through live experiences and immersive, digital content.
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