MWC19: The Assessment – part 2
I started this series, looking at the booths which stood-out at MWC19. Few did. That’s because major brands upped their game. Most sit on pole position. Indeed, having walked Mobile World Congress 2019, three observations emerged:
Here, I explore the premiumization of MWC.
Author: Andrew Reid is a director at Shelton Fleming Associates – CX experts in how B2B brands engage senior level audiences, through live experiences and immersive, digital content.
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