MWC19: The Assessment – part 1
This blog is part of a series: part one of three. They’re thoughts from walking Mobile World Congress 2019. I had three main observations from MWC19:
Getting harder to stand-out
This year the creative bar was raised, again. No lack of money spent on high-impact booth design. Plenty of intelligent robots to entertain the crowds. Intel, ZTE, Huawei, IBM, T Mobile, SK Telecom, Sony, you can run through every hall, major brands raised their game. Even Cisco shed its grey persona and embraced a vibrant, digital light-canopy.
Author: Andrew Reid is a director at Shelton Fleming Associates – CX experts in how B2B brands engage senior level audiences, through live experiences and immersive, digital content.
Sign up to Brain Snacks
Thank you for signing up to Brain Snacks
We hope you enjoy Brain Snacks, but if you don’t, you can unsubscribe at any time.