MWC19: Message visibility
This nano-blog highlights insights from walking MWC19: the focus, message visibility.
A big challenge for exhibitors at MWC is getting a message or theme across in a sea of grey suits. The popularity of a booth can overwhelm. That might seem like rule 101 of booth design but you’d be surprised how often a sea of people obstructs the product or business proposition.
Author: Andrew Reid is a director at Shelton Fleming Associates – CX experts in how B2B brands engage senior level audiences, through live experiences and immersive, digital content.
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