MWC19: Premiumization of product demos
This nano-Blog highlights product demos that caught my attention at MWC 2019.
The future of mobility is a recurring theme at MWC, with the inevitable car showroom popping up around the halls. Walking the show SAP and Mercedes stood-out for the spacious environments they created for the product demonstrator and visitor to interact, share and absorb the mobility story.
Author: Andrew Reid, Board Director, Corporate Strategy and Digital Solutions at Shelton Fleming, shares his experience from the world of brand engagement and custom online communities.
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