Virtual conferences: Not what it says on the tin
What do you think of when you hear about virtual conferences? Virtual Reality? Out of body experiences? Total Recall? Well, think again. Virtual conferences are about a whole lot more than sci-fi, VR and webinars. And they’re certainly not ‘drop in or out’ coffee breaks, or poor cousins to a core event. So, what are they?
For some companies, they’re a 300 million dollar opportunity. Others, 90 million. If you’re big, they can save a lot of money. They may even help to save the planet. But that misses the point too.
This new space isn’t so much new, as it is integrated. That is, an integrated part of the communal experience for all delegates. It’s integral. It’s in real time.
In our experience, hip locations, themed venues, fun catering, a dynamic facilitator and live content generation can be expertly orchestrated to bring everyone’s experience to life, wherever they are. That way, satellite experiences become as important as the core event. They’re an enhancement. They define a new era, where an entire community or eco-system can participate and enhance the conversation. The cost savings and environmental benefits are a positive upside.
Our new discussion paper explores how to get the most from virtual conferences.
It shows that a successful virtual conference is about being in the here and now. An integral part of the live conversation. And an integral part of the exchange of ideas.
JOIN THE DISCUSSION. TAKE A LOOK AT OUR PAPER:
Christopher Joyce, Copywriter at Shelton Fleming, a creative agency that produces live events which transform how you see the wider-world, business and brands. We do this by designing intelligent, personalized experiences for global brands.
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