Extreme events, 007-Style
The success of last year’s, GKN Driveline winter-testing facility, is again being repeated in Arjeplog; a remote Swedish community, hugging the edge of the Arctic Circle. Perfect for testing new-gen auto-systems in extreme climates.
First lesson: wrap up. In the snaps with this blog, you see our client and team managing the build phase.
The design shares much in common with GKN’s global trade show program. Customers will feel at home in this remote landscape.
The facility is a pop up brand centre combining VIP experience, future show case and consulting lounge.
Located near frozen lakes and forest forays, the experience provides the off-road track and consulting space for testing GKN’s software-enhanced automotive systems.
Engineers and designers from the major automotive brands take turns descending on this exclusive facility, over several winter months. They get to take their cars, laden with new tech, on the lakes for a Bond-style spin. And the bonds created are more than 007s, deep relationships are forged by this exhilarating experience.
With limited day light, resources and unpredictable weather, detailed planning of each phase of the build is critical. Also book accommodation well in advance. It can be limited in these remote communities.
Author: Andrew Reid is a strategy director at Shelton Fleming, a creative agency that works with the world’s top brands. The agency is known for intelligent live events that give brands a personal connection to audiences.
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