Are your brand manners culturally correct?
Geo-tracking technologies raise important questions around privacy as much as they do personalising experiences. But the Millennials have a different affiliation to notions of privacy. They are ultimately social media savvy and have their own rules of engagement and set their own boundaries. Engagement and interaction with chosen online communities is key to their personalised, mobile world.
Why alienate them with a hard sell?
It’s the end of a long day at a trade show. Don’t alienate them with a hard sell. Think time, place and context. They don’t want a 50 page white paper. But they’ll love information on where the taxi ranks are shortest at the venue. Or the location of the nearest cool bar. Then give them links to the cool stuff your brand is doing, to read in the cab or over a relaxing drink.
Forge deeper emotional connections instead
By thinking time, place and context, you’ll make your brand interaction relevant and timely, forging a deeper emotional connection. How will you develop personalised content that is relevant to enable you to forge strong and meaningful relationships with the Millennials?
Author: Andrew Reid is a director at Shelton Fleming Associates – CX experts in how B2B brands engage senior level audiences, through live experiences and immersive, digital content.
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Music to our ears (albeit we confess some bias)Blog