Is your brand maximising its social media presence?

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Ian Sullivan at Paperhat Consorcio, the cross-media specialists, shares his views on social media coming of age. He takes on the elephants in the room, like who is managing the social media strategy and looking beyond content, curation and messaging to being audience-centric and thinking about data analysis, timing, context, contingency planning, customer service and managing negative sentiment. Read more…

Andrew Reid

Andrew Reid

Author: Andrew Reid is a director at Shelton Fleming Associates – CX experts in how B2B brands engage senior level audiences, through live experiences and immersive, digital content.

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