Staff engagement programmes

Sony Music finds their mojo in a disruptive world

Immersive, participative experiences

Sony Music is one of the world’s preeminent entertainment businesses, managing commercially successful musicians, and venerable recording labels.

The music industry is often held up as an example of digital disruption, with online streaming bringing about the demise of music ownership in favour of subscription models, free-ware, piracy, and iconic events.

The challenge– to nurture the next generation of entrepreneur, able to leverage the revolution in paid streaming services, brand collaborations, merchandising and festivals, along with the uptick in smart speaker devices and new markets, such as China and India.

The solution– Amplify, a four day, highly immersive and interactive, leadership development programme, designed to motivate and upskill their top 100 achievers, globally.

The result– a net promoter score of 9 from participants. A 38% increase in revenues from new business ideas, hacked during Amplify events.

Further reading