Staff engagement programmes

Sony Music finds their mojo in a disruptive world

Immersive, collaborative experiences

Sony Music Entertainment, one of the world’s largest media and entertainment groups, operates in an industry that has always been at the cutting edge of trends and change – indeed, often at the very heart of a movement.

In the digital era, zero tolerance audiences take no prisoners. Creative content is as good as free, and certainly ubiquitous, with subscriptions and all-pervasive streaming services, now common-place. The days of hanging out in avant-garde clubs to discover new talent, is eclipsed by reality-TV and the public vote-off.

So, finding your mojo in this brave new world mandates a perpetual search for new ideas and business models. This can range from novel gigs and festivals to seeking brand endorsements. Social media and eWord-of-Mouth make and break million dollar careers. Yet, it’s arguably the most exciting time in history to be part of the media and entertainment world.

Our work for Sony Music spans week-long events, designed to inspire and engage the company's future leaders. Against the backdrop of today's frenzied entertainment market, we work to bring Sony Music’s future high-fliers in management, into  events themed around personal development.

The events are inspiring workshops, orchestrated to enhance collaboration, communication and innovation skills. The behavioral science harnessed at these future leader events, is provided by our specialist partner in leadership development - DPA. 

Further reading