Global exhibition booth design

Hitachi communicates future of seamless customer journeys

Brand building through social innovation

Hitachi is a colossus in engineering and manufacturing, globally. Their interests are diversified. They deliver everything from high-speed transport networks and heavy machinery, to digital technologies, and advanced medical equipment. At the same time they’ve quickly expanded into renewables and water management. One thing’s for sure. Whatever markets they work in, they’ll take every opportunity to make a positive impact on societies.

Hitachi has developed its master brand strategy under the banner of social innovation. This reflects its commitment to helping society face challenges as diverse as, water and energy shortages, digital disruption, ageing populations, mass-urbanisation, data security concerns, and digital disruption. Hitachi wants to be the best at bringing businesses and people together, to find solutions through collaboration, new ideas and new business models.

We work with both the group and a major business unit: Hitachi Rail. Our work for Hitachi Rail covers the major trade shows, like InnoTrans and RailTex, as well as numerous regional media events. 

Our experiential work is focused on demonstrating how new, hyper-connected services and industrial processes, will deliver an enhanced, seamless travel experience for consumers, and greater rail operator efficiencies, when managing smart infrastructure. 

Further reading