Discussion paper

Sustainability in live events

Sustainability: is it possible?

When we decided to explore ‘Sustainability’, in the context of experiential marketing and the live events space, we thought – naively,
 as it happens – that we’d be sharing the clever ways to avoid waste, champion the circular economy or, at its simplest level, reduce carbon footprint and encourage the use of eco-friendly materials. And we do share practical solutions to these needs. However, it’s as much about the efforts that we, collectively, put in place to nurture a culture built around social justice and corporate responsibility, as it is the circular economy of restorative and regenerative design and innovation.

'Sustainability’ is about delivering the very best outcomes for people, planet and profitability.  It throws up critical issues focused on social justice and corporate responsibility. So, what we hope this study brings into focus is the holistic nature of 'Sustainability’, and the need to take those first steps on the journey.

 

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Sustainability in live events
‘Sustainability in live events’ includes
  • Put sustainable business practices at heart of your events strategy
  • Start your journey to cost effective sustainable, live events
  • Deliver the very best outcomes for people, as well as planet

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