Discussion paper

10 ways to connect with Millennials

Triangulation of time, place and context. But will consumers trust brands with their data?

This discussion paper along with its sister publication – Millennials and the Personal Life of Brands – explores some the practical ways brands can engage the generation commonly referred to as, The Millennials, at trade-shows and live events.

It’s also a foray into some of the technologies and applications that are likely to weave their way into live events and trade-shows. And that’s perhaps not surprising. This is a generation also referred to as the ‘Digital Natives’. Their notions about inclusiveness, collaboration, transparency, working smart and doing-good, increasingly rule when it comes to business and what matters.

However, the stars are aligned in more ways than one for this Generation. As technology becomes all-pervasive, the triangulation of three dimensions becomes possible – time, place and context – the key to delivering relevant, timely content and convenience. However, this all pivots on one thing: Trust.  Will consumers trust brands with their data?

Find out more in our ‘10 ways to connect with Millennials’ discussion paper...
10 ways to connect with Millennials
‘10 ways to connect with Millennials’ includes
  • How to fast-lane experiences with clever tech
  • The appeal of learning experiences
  • Understand the power of 'inconvenient truths'
  • Embracing the 'can-do' generation

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Further reading