Singapore: eCommerce Gets Real
There's a lot of talk about retailers in both the on and offline world's facing a major structural shake-up over the next few years; eCommerce and omni-channel marketing being the disruptive forces. Well, in Singapore, a country renowned for its shopping culture and no lack of proximity between mall and the home, is leading the way with a new high-tech mall to give eCommerce retailers a bricks and mortar environment to showcase products and provide their brands an experiential outlet. Proof, if ever you need it, that this fusion of the online and offline world gathers pace.
It's not an entirely new phenomenon. In the US eRetailers and brands that emerged from a digital paradigm have been moving into the high street to provide a tactile experience and more importantly, outlet to experience their brand's values. The uplift in sales where these bricks and clicks approaches co-exist have been dramatic.
The mall will come with the requisite leisure activities and emporium of food and bev offers to keep folks entertained. To read more about this emergent trend, please refer to this link.
Andrew Reid, Director Corporate Strategy at Shelton Fleming, a creative agency that produces live events which transform how you see the wider-world, business and brands. We do this by designing intelligent, personalized experiences for global brands.
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