We’re told technology is the great disruptor. The only true enabler. Truth is, technology will always be at the mercy of deep insights, bold thinking, lucid ideas and stellar creativity.
MWC 2017 Barcelona Learnings
Booth experiences that impressed
Think vertical. Act collaborative.
Trade-show survival kit
Is it worth the effort to turn up, when you can more easily turn on?
Will your social media skills charm your audience?
But are you in remote control?
Will yours be a bumpy ride?
How B2B brands can capture the selfie moment?
The art of discretion and guilty pleasures
Live events can be made or marred by stand staff. Will your characters make the day a marvel?
Can your brand support the world view of Millennials who identify as global citizens?
Do you fast-lane your guests? It’s about not letting opportunities pass them by.
Do you enable your Millennial audience to expand their professional networks?
Many Millennials face cultural challenges of inequality and instability. Will your brand cope?
Is your brand Millennial cool? Will you deliver what they really want, while others miss the mark?
Is your brand social savvy? Can it access the personalised mobile world of the Millennials?
When transient experience is everything, how do you engage and captivate the Millennials?
A view from InnoTrans 2016, Berlin
Game-on, marshalling an audience