How will your company engage the connected world? Consider these qualities. Dare to be: emotional — authentic — different — disruptive — empowering. Most of all, dare to be human. We can help you lead by applying cultural insights, bold creativity and a personal touch to how customers experience your brand.Enjoy
Hitachi: premiumisation of B2B experiences
As B2B brands shift their focus to the life-time value of client relationships, the focus on strategic customers places a greater emphasis on the premiumization of the experience. In this example, a spacious, executive lounge with high-spec, branded meeting rooms.