How will your company engage the connected world? Consider these qualities. Dare to be: emotional — authentic — different — disruptive — empowering. Most of all, dare to be human. We can help you lead by applying cultural insights, bold creativity and a personal touch to how customers experience your brand.Enjoy
Record breaking selfie
Shelton Fleming launch one of the world’s largest fintechs - Finastra. We created a headline-grabbing activation- the world’s largest selfie. It was a fete of engineering to scale up a giant selfie stick, mock-mobile and skyline canvas, to crowdsource publicity. Appealing the public’s appetite for novel experiences, Finastra was able to harness the social media zeitgeist to amplify brand awareness.
Hitachi: premiumisation of B2B experiences
As B2B brands shift their focus to the life-time value of client relationships, the focus on strategic customers places a greater emphasis on the premiumization of the experience. In this example, a spacious, executive lounge with high-spec, branded meeting rooms.