How will your company engage the connected world? Consider these qualities. Dare to be: emotional — authentic — different — disruptive — empowering. Most of all, dare to be human. We can help you lead by applying cultural insights, bold creativity and a personal touch to how customers experience your brand.Enjoy
B2B goes social
Social activations can be surprisingly effective in B2B audience engagement. Proof being, Shelton Fleming's booth design for the Chartered Insurance Institute, at BIBA 2018. BIBA is the preeminent event for insurance brokers in the UK. Knowledge and professional development is at the heart of CII's raison d'etre. And the message this year was to convey learning from the classroom into the boardroom. This was done with a playful experience which involved an upside down room combined with a photo opportunity that amplified awareness across social channels.